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Brands are different types of PriTickets, with different designs and shapes for every corresponding outfit. Each idol uses their own preferred brand. Each brand is based on an idol type - Lovely, Pop, Cool, Natural, Celeb or Premium. There are also some coords that are brandless, and they are listed here.
In the actual performances, brands majorly affect the game play with different kinds of Making Dramas.
Major Brands
Twinkle Ribbon
Laala Manaka, Hanana, and Nene Tokuda's preferred brand. It is a Lovely type brand with vibrant or pastel colors heavily incorporating cute ribbons and fruits into the designs.
Candy Alamode
Mirei Minami, Suzu, and Eiko's preferred brand. It is a Pop type brand with vivid color scheme adorned with decorative candies and colorful prints.(Pop = Celeb)
Holic Trick
Sophy Hojo and Love Tochiotome's preferred brand. A mature, gothic Cool type brand.
Baby Monster
Sion Todo's preferred brand. A cool-type punkish brand with tomboy casualness. It incorporates studs, bats, and chains in its designs.
Fortune Party
Dorothy West and Reona West's preferred brand. It is a Pop type brand. A lively style ranging from sailor outfits to uniforms and casual outings, featuring anchors and duo outfits with vibrant or pastel color schemes. This is the first brand to be preferred by two main characters.
Marionette Mu
Falulu and Gaaruru's preferred Lovely-type brand. Ribbons, crowns, and gems come together to make fancy Princess attire. Includes small hints of steampunk accents and fluffy textures.
Prism Stone (Brand)
Cosmo Hojo and Mia Hanazono's preferred brand. It is a Premium type brand with many casual outfits and unique costumes, featuring a variety of styles.
Silky Heart
Mikan Shiratama's preferred brand. An angelic Lovely-type brand featuring girly outfits with soft color schemes and ornaments such as angel wings, ribbons, lace, and hearts.
Holic Trick Classic
Hana and Aroma Kurosu's original preferred brand. A cool-type and the first spin-off. Keeping the original Holic Trick in mind, this brand includes mysterious tones of dark magic.
CoCo Flower
Fuwari Midorikaze's preferred brand, a Natural-type first produced within the Pripara universe. It's nature-inspired theme uses many flowers and animal designs to remind one of the alps.
Candy Alamode More
Ajimi Kiki's preferred brand and a Pop-type. The second created spin-off brand, it's unique outfits incorporate art and crafting techniques to create its colorful, unique designs.
Brilliant Prince
Hibiki Shikyoin's preferred brand. A Celeb-type featuring wealthy fabrics and accents to create a regal girl or Prince motif.
Rosette Jewel
Jewlie, Janis, Junon, Pinon, and Kanon's preferred brand. A mixed-type brand featuring elegant, ornate upgrades of the traditional Cool, Pop, and Lovely designs.
LOVE DEVI
A cool-type brand created by Aroma Kurosu. In addition to the mysteriousness from Holic Trick classic, this brand features a devilishly cute charm.
Twinkle Ribbon Sweet
Non Manaka's preferred brand and a spin-off of Twinkle Ribbon. A lovely-type with soft, bunny-like theme featuring lolita outfits and pastel color schemes.
Sunny Zoo
Pepper Taiyo's preferred brand. It is a natural-type brand with playful fur patterns and cat motif.
Dear Crown
Chili Tsukikawa's preferred brand. A celeb-type brand based on the brand from Pretty Rhythm. Bird-like elegant outfits inspired by accents of gold and gem ornaments.
Fantasy Time
Yui Yumekawa's self-created and preferred brand. It is a lovely-type. Elaborate and decorative costumes and casual outfits inspired by magical girls and the Yume Kawaii aesthetic mainly popular with elementary and middle school girls.
Neon Drop
Nino Nijiiro's preferred brand. It is a pop-type brand featuring coords with a tomboyish, sporty charm.
Melty Lily
Michiru Koda's preferred brand, a cool-type brand created by Aroma Kurosu. A mature brand inspired by Asian clothing.
Clock Garden
Falala・A・Larm and Garara・S・Leep's preferred brand, it is a Premium-type. Elaborate costumes with touches of fantasy and floral.
Rich Venus
Shuka Hanazono's preferred brand, a Celeb-type brand. A luxurious brand incorporating elements of feathers, gold, and elaborate prints to create a mature, rich style.
Fantasy Time Dream
A lovely-type brand modified from the original Fantasy Time.
Hysteric Bunny
A lovely-type brand preferred by Amari Katasumi. it often uses rabbit motifs, pinks and purples, and polka dots.
FullMetal Rabbit
A Cool-Type brand preferred by Mario. It has a punk rock style, featuring lots of black.
Garland Gate
TBA
Non-playable Brands
The following brands, despite having coords worn in the show, don't have a Making Drama effect, and can only do Let's Go PriPara.
Pretty Rhythm
Is a clothing brand that contains clothing which was used in the Pretty Rhythm series. Some clothes in the PriPara world are just recolors of coords used in Pretty Rhythm. This brand produces Lovely type coords.
RONI
Is an in-game only brand. Its type is unknown but it features a feminine, pink and black theme, and it does not have a main user.
Bukigami
This was a collaboration with another game of the same name. It is a Premium and Cool type brand, and it has released only three coords.
Dreaming Girl
A brand featuring promotional exclusive coords released from Promotion campaigns or Millefaui collections. It isn't used primarily by any main character. This brand produces Premium type coords.
Trivia
- PriPara's version of the fashion elements are combinations of the previous six fashion elements from the Pretty Rhythm series. Lovely and Feminine clothing are placed into the "Lovely" category, Pop and Ethnic clothing are placed into the "Pop" category, and Cool and Sexy are placed into the "Cool" category.
- Idols can create brands for PriPara.
- Fuwari was the first idol not able to find a coord that fit her until her brand was created and because she had no brand she couldn't do any concerts.
- Each brand has a shop in PriPara or Prism Stone.
Gallery
Official Arts
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Some brands is not have the coords,if you have it,you can connect the picture of coords